Converting IIT dreams into registrations
A premier institute offering top-notch coaching for IIT JEE | NEET with Intermediate & BITSAT
Admission leads
YouTube video views
Facebook followers gained in x weeks
It’s a small window that we have to target our audience and convince them that Nano is the institution for them. The challenge was to differentiate Nano from the crop of smaller institutions that have sprung over the last decade and to swing the decisions of parents who are a bit wary and unsure about sending their children to larger players such as the Narayanas and the Chaitanyas in Nano’s favour.
We pitched the idea of webinars to Nano’s director who saw the potential in it at once. It was a fast-track campaign from that moment on. Two webinars focused on long-term IIT JEE and NEET preparation each were conducted and were advertised via reels and static ads.
To maintain brand consistency we created a new Facebook page for brand Nano. Our targeted follower campaign gained us 1k followers and likes. We achieved 1k Facebook page followers in a time period of less than 3 weeks.
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